Resume Overview

ESTHETICS & Body Treatments

Estheticians are licensed professionals who are experts in maintaining and improving skin. The general scope of practice is limited to the epidermis (the outer layer of skin). They may also specialize in treatments such as microdermabrasion, microcurrent (also known as non-surgical "facelifts"), and LED treatments.

EXPERIENTIAL Marketing

Experiential marketing involves marketing a product or a service through experiences that engage the customers and create an emotional attachment to the product/service.

Example: Custom-branded RVs, or buses, while on-site in retail parking lots or at larger events. Brands will promote through interactive marketing via amenities such as charging stations.

INFLUENCEr Marketing

A form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencer content may be framed as testimonial advertising.